Looks like the fashion house Gucci is pulling out all the stops in the campaign for its new fragrance, Gucci Guilty.

It has enlisted the brains behind the Sin City franchise of comic books and movie, Frank Miller, to direct an ad for the perfume.

Starring Chris Evans (Fantastic Four) and Evan Rachel Wood (Across the Universe), it’s only a 30-second teaser for now, but the full director’s cut will debut 12 September at the MTV VMAs.

The Sin City-inspired short (rife with film noir references) debuts a heroine for Gucci’s fragrance, symbolized by a pair of intertwined ‘G’s’. There’s not a lot to glean from this short teaser, so peel your eyes open for the full spot.

Visit the Gucci Guilty Facebook page here.

Christ Evans’ ‘Captain America: The First Avenger’ co-star Neal McDonough thinks the lead actor is doing a ”great job” as the superhero and is working ”hard” to get the role right.

Chris Evans is a “great” Captain America.

Neal McDonough – who plays Dum Dum Dugan in the in the comic-book adaptation – says that the 29-year-old star who plays the titular superhero, is perfect for the role.

Speaking at the UK premiere of Drew Barrymore’s ‘Going the Distance’ yesterday (19.08.10), he told BANG Showbiz: “He’s great in the role, a great guy, he’s one of the people I’d love to work with every day.

“He’s going to be someone you’re going to be watching for a very long time. He’s so dedicated to his craft, he works really hard.”

Neal added that he was excited to be part of the Marvel comic adaptation, which tells the tale of the early days of Steve Rogers, who takes part in an underground programme for the US military – leading him to become Captain America.

He explained: “I’m happy as I could possibly be to be a part of ‘Captain America’. For an actor it’s fantastic – for me as a kid ‘Captain America’ was one of my favourites – so to be Dum Dum it’s just been a blast. I’m having a great old time killing the bad guys.

When asked what is the most heroic or chivalrous thing he has ever done in real life, Neal who was sporting his character’s trademark moustache proceeded to kiss his female companion before quipping “worth a climb every time.”

‘Captain America: The First Avenger’ is due to hit cinemas in July 2011. [Source]

Chris Evans talked with Screenrush while promoting The Losers recently and had plenty to say concerning Captain America.

Fantastic Four, this one, Captain America next, is there a different approach every time for you?

“I don’t think just because something is rooted in a comic book, doesn’t make it any different from a movie that would be an original piece or rooted in a novel. It’s just a story and as an actor you gotta find truth and tell the story to the best of your ability. You collaborate the same way with the creative people involved. For me it’s a very similar process. The only difference is that you have kind of a source to kind of turn back to, to get inspiration from. Outside of that, it’s all pretty similar as far as the process is concerned.”

What attracted you to that new comic book character they are going to do next, Captain America and what do see in him?

“I think Marvel is doing really good stuff right now. They’ve branched off, they’ve kind of taken control of their material. I think they’re really making great movies. Kevin Fiege over there is just a guy that I completely trust, he’s so smart. Anything that he’s behind, it’s exciting.”

“Steve Rogers is a fun character. He’s just this very noble, honest guy, he’s a good man. Even if he wasn’t a superhero I think he would still be an interesting story about a guy who wants to do the right thing and gets kind of saddled with a lot of responsibility and this great gift. So it was just a great story regardless of the comic book background.” [Source]

Joe Johnston’s highly anticipated adaptation of “Captain America” has finally set a date to start principle production.

According to Production Weekly, a production office for “The First Avenger: Captain America” has been opened at Shepperton Studios in London, with filming scheduled to begin on June 28th. “Captain America” stars Chris Evans in the title role, with Sebastian Sam as Bucky and Hayley Atwell as Peggy Carter. [Source]

Slapping on some knee pads and having a stretch, Chris Evans got ready to do a Parkour-style stunt – scampering up the side of a building for an action-packed scene in “The Losers.”

“I said, “Okay can the stuntman just show me what he’s doing just once,” says the 28-year-old actor, on the phone from Los Angeles. “And the stuntman just scaled up this building.”

With that, Evans made his move.

“I said, “Okay I’ll be in my trailer, good luck guys,” the actor says with a laugh. “I don’t know who the hell I thought I was thinking I could touch my toes a few times and go out there and scale a building.”

He’ll have to get used to it. In “The Losers,” opening Friday, Evans plays a wise-cracking computer expert who is part of a special ops unit that ends up being framed for a horrendous attack.

And before he can catch his breath, Evans will next don the star-spangled costume of Captain America, having beaten a legion of other Hollywood hunks to land the high-profile super hero franchise.  Read full article.