Looks like the fashion house Gucci is pulling out all the stops in the campaign for its new fragrance, Gucci Guilty.

It has enlisted the brains behind the Sin City franchise of comic books and movie, Frank Miller, to direct an ad for the perfume.

Starring Chris Evans (Fantastic Four) and Evan Rachel Wood (Across the Universe), it’s only a 30-second teaser for now, but the full director’s cut will debut 12 September at the MTV VMAs.

The Sin City-inspired short (rife with film noir references) debuts a heroine for Gucci’s fragrance, symbolized by a pair of intertwined ‘G’s’. There’s not a lot to glean from this short teaser, so peel your eyes open for the full spot.

Visit the Gucci Guilty Facebook page here.